Media relations and influence for the Retromobile show
Created in 1976, Retromobile is today one of the one of the most prestigious show dedicated to classic cars in Europe.
This prestige enables Rétromobile to bring together all the players in the classic car industry and to propose exclusive exhibitions and animations.
Context and objectives
Yucatan’s mission is to support Comexposium’s teams, before, during and after the show, in order to promote Europe’s finest classic car ecosystem to the media and opinion leaders
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
