Press relations and social media for Auriga
Founded in the early years of the Internet, Auriga anticipated the potential of the digital revolution and for nearly 30 years has been developing and creating innovative software for the banking industry. Its solutions make Auriga a partner for the deployment of the next generation of banking branches, whether it be the implementation of customer-centric services accessible through any channel, or the protection of ATMs from cyber risks.
Auriga is a global company, with offices in Italy, UK, France, Spain, Germany and Mexico, and growing operations in Western and Eastern Europe, Latin America (LATAM) and Asia Pacific (APAC). In Italy, Auriga’s solutions are deployed on more than 70% of the ATMs. Its French subsidiary opened in Paris in 2013.
Context and objectives
Yucatan supports Auriga with its press relations and the animation of its social media.
Missions
- Writing, localization and distribution of press releases
- Creation and placement of bylines
- Submission of posts for social media
References
Mega International
Press relations & influence and content production
Founded in 1991, Mega international is a global software company and recognized market leader. The company partners with customers to improve governance and accelerate transformation by leveraging technology. Mega helps companies better analyze how they can operate and make the right decisions to accelerate the creation of value.
The Hopex Platform connects business, IT, data and risks perspectives in a single place that integrates across an entire company’s ecosystem. The Mega services team partners with customers to deliver projects with a pragmatic approach.
Context and objectives
Yucatan supports Mega International for press relations, content production and influencers research.
Missions
- Writing, localization, and distribution of press releases
- Drafting and placing of expert opinion pieces
- Expert speaking opportunities in the media
- Influencer research and engagement strategy
References
BWT France
Communication strategy and digital marketing of BWT’s industry and construction departments.
BWT France is one of the largest subsidiaries of the Austrian group Best Water Technology (BWT), the European leader in water treatment. In BtoB, BWT France operates in three markets: residential housing, collective & tertiary buildings and industry.
The company offers innovative, economic and ecological water treatment solutions (filtration, softening, anti-scale, disinfection, de-sludging, osmosis water, etc.) and related services. They include water suitable for human consumption (general cold water, domestic hot water, drinking water), water for climatic networks (heating water, ice water and closed circuits) and water used in industrial processes (pharmaceutical, food processing, aeronautics, etc.).
Context and objectives
Yucatan’s mission is to promote BWT’s know-how, innovative technologies and products to manufacturers (food processing, pharmaceuticals, etc.) and to professionals in the building industry, local authorities and the tertiary sector. In a climatic and environmental context where water resources are strategic, we develop messages to demonstrate how BWT supports its customers in reducing water consumption and preserving water resources.
Missions
- Day-to-day consulting
- Performing an audit and creating an editorial strategy
- Drafting and distribution of press releases
- Drafting and distribution of expert papers
- Organization of interviews
- Writing and promotion of client stories
- Support for trade fairs and events in the ecosystem
- Writing blog posts
- Digital marketing support: definition of personas, inbound marketing strategy (SEO, SEA SMO)
References
Vertiv
Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
Missions
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
Client testimonial
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France
References
Kofax
KOFAX press relations management
Thanks to Kofax’ intelligent automation software platform, companies can transform business processes that require large information flows, reduce manual tasks and errors, minimize costs, and improve customer engagement. Its high-performance, easy-to-deploy solution includes Robotic Process Automation (RPA), cognitive capture, process orchestration, mobility and engagement, and analytics capabilities.
The result is reduced compliance risk, improved competitiveness, increased growth and increased profitability. Kofax delivers rapid ROI to more than 20,000 customers in the financial, insurance, public sector, healthcare, supply chain, BPO and other industries. Kofax delivers its software solutions directly and through a distribution network of more than 650 indirect partners and integrators in more than 60 countries in the Americas, EMEA and Asia Pacific.
Context and objectives
The Yucatan agency has been Kofax France’s partner for press relations since 2018.
Kofax relies on the expertise of the Yucatan agency to consolidate its position as a major player in RPA and intelligent process automation on the French market, in a highly competitive environment.
Missions
- Location and distribution of press releases
- Location and placement of opinion papers
- Managing relations with journalists
- Accompaniment to events
- Creation of newsletters for internal use: 1 weekly market watch and 1 monthly reporting and sharing of results.
- Management of Twitter account and support on LinkedIn
Client testimonal
“Yucatan’s professionalism and expertise has been recognized by Kofax’s management for several years, following a previous collaboration. When in 2018 we needed support to strengthen our presence on the French market, the choice of the Yucatan agency was obvious. The responsiveness of the teams, their creativity and their recommendations perfectly aligned with our needs resulted in spectacular results in a short period of time. The increase in our visibility in the media translated into a significant increase in our share of voice and incoming requests from prospects. I recommend the Yucatan agency without hesitation”.
Karolina Glachant, Marketing Manager EMEA South, Kofax France Technologies
References
Artec 3D
Press relations for Artec 3D
Artec 3D is a global leader in handheld and portable 3D scanners and has been at the forefront of developing innovative 3D technology since 2007.
We pride ourselves on manufacturing high quality, yet easy to use portable 3D scanners, smart, user-friendly 3D software and an SDK that provides the best integration possibilities, whatever the application. With a worldwide presence and a large number of global clients, we provide state of the art 3D technology in these respective areas: Industrial Design & Manufacturing, Healthcare, Science and Education and Art & Design.
Context and objectives
Press relations management and content creation for Artec 3D since 2018, in order to develop the visibility of a company without any office in France.
Missions
- Writing / localizing and distributing press releases
- Managing relations with journalists
- Support at trade shows
- Search for speaking opportunities
Client testimonial
“Yucatan has been supporting us for years through our press relations activities and international events with great success.
Their responsiveness and perfect knowledge of the French-speaking media make them first-rate collaborators on whom we can rely without any hesitation.”
Jean Colet, Content Strategist at Artec 3D
References
Keio Plaza Hotel
Promotion of a luxury hotel in Tokyo to French media
Keio Plaza Hotel, one of the most prestigious hotels in Japan, is located in the vibrant Shinjuku district.
Considered to be Tokyo’s first skyscraper hotel, the Keio Plaza Hotel offers a panoramic view of the city. It features 1435 rooms, including luxurious suites and original rooms dedicated to the “Hello Kitty” universe.
Visitors from all over the world come to enjoy a wide range of services and amenities to relax, entertain or work. 25 restaurants and bars offer traditional Japanese and international cuisine under the guidance of top chefs; 39 banquet halls, wedding chapels; a swimming pool; a fitness room; a beauty salon; a shopping floor; seminar rooms; a business center… The hotel also hosts many events showcasing Japanese culture and art.
Context and objectives
The Yucatan agency regularly organizes press trips allowing French journalists from the luxury, tourism and lifestyle press to discover high-end Japanese hospitality. The opportunity during these trips to immerse themselves in Japanese culture (No theatre, tea ceremony…) and cultural, gastronomic and unusual visits (hot air balloon over Mount Fuji, visit of Buddhist temples, traditional markets, parks and museums…).
Missions
- Press conferences and traditional breakfasts in Paris
- Press trip to Tokyo
- Rédaction and localisation of documents
References
Seventure Partners
Press and digital communication for Seventure Partners
Seventure Partners is a leading European private equity firm that has been investing since 1997 in innovative companies with high growth potential in three main areas: digital technologies in France and Germany, life sciences throughout Europe as well as in Asia, Israel and North America, and sport and well-being in France.
Seventure Partners is a subsidiary of Natixis Investment Managers. Natixis is the corporate, investment and financial services bank of Groupe BPCE.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Daily monitoring sent to internal teams
- Co-management of the twitter account
- Production and distribution of a bi-monthly external newsletter
- Search for speaking opportunities
Client testimonial
“When I was looking for a PR agency a few years ago (2014), Yucatan was recommended to me by one of its clients. I did some meetings and decided to choose Yucatan exclusively for our public relations work in France.
Since then, we have been very satisfied. Yucatan has an excellent network, is results-oriented and client-focused, has excellent listening skills to understand our needs and a proactive and competent approach to suggest creative ideas to promote our brand and our team. This is definitely a PR agency that I would recommend. In fact, I’ve recommended it to several of our portfolio companies who have used their services.”
Isabelle de Crémoux, CEO de Seventure Partners.
References
Ametra Group
Press releations management for Ametra Group
For over 40 years, the Ametra Group has supported manufacturers in the development and integration of mechanical, electrical and electronic systems.
Context and objectives
To develop Ametra’s reputation and promote the company’s image and recognition as a major player in the French 4.0 industry.
Missions
- Writing and distributing corporate press releases: rebranding, partnerships, setting-up, celebrations, …
- Placing the CEO’s contributions in the business and trade press in the form of opinion pieces: taking a high position on market issues
- Organization of reporting within the Anjou Electronique factory
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Creation of “wide angle” topics with interview proposal: feminization of the sector, well-being at work, digitalization, …
References
Precia Molen
Precia Molen’s PR management
Precia Molen designs, manufactures, sells, installs, maintains and verifies industrial and commercial static weighing systems. Its solutions are designed for both heavy industry (mining, quarries, steel industry, energy, environment…) and light industry (food industry, chemistry, transport and logistics…).
Created in 1951 and based in Privas (Ardèche), Precia Molen is active in 42 countries through 20 subsidiaries. The group has six production sites in France, the Netherlands, Morocco, India and Scotland and employs a total of more than 1,000 people.
Context and objectives
Since 2010, the mission of the Yucatan agency’s PR consultants has been to develop Precia Molen’s reputation and image by promoting the recognition of the company as a world leader in the industrial weighing industry.
Missions
- Drafting and distribution of corporate & solutions press releases: rebranding, partnerships, locations, acquisitions, financial results, events, product launches…
- Enhancing the President’s visibility in the business and trade press Industry through interviews and opinion pieces.
- Search for speaking opportunities for finance, marketing and product managers.
- Press trips, site visits, corporate events.
- Writing and promotion of customer cases
- Ecosystem monitoring
References
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