Media relations and influence for the Retromobile show
Created in 1976, Retromobile is today one of the one of the most prestigious show dedicated to classic cars in Europe.
This prestige enables Rétromobile to bring together all the players in the classic car industry and to propose exclusive exhibitions and animations.
Context and objectives
Yucatan’s mission is to support Comexposium’s teams, before, during and after the show, in order to promote Europe’s finest classic car ecosystem to the media and opinion leaders
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
FORMLABS
Develop the image in France of a leader in 3D printing
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, and decision makers around the globe.
Through its Factory Solutions offering for industrial users, Formlabs provides the factories of tomorrow with the flexibility and versatility needed for demanding, evolving industrial applications. Formlabs also develops its own suite of high-performance materials that continue to push the boundaries for 3D printing, as well as best-in-class 3D printing software.
Context and objectives
Helping Formlabs to develop its reputation in France.
Highlighting Formlabs’ 3D printing solutions, its strategic partnerships but also the achievements of its customers.
Missions
- Writing and localization of press releases
- Creation of customer testimonials
- Accompaniment at trade fairs and events
- Management of relations with journalists on a daily basis
References
SOTI
Develop SOTI’s visibility in the French media
SOTI is the world’s most trusted provider of mobile and IoT device management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide.
SOTI’s innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide an integrated solution to manage and secure all mobile devices and connected peripherals in an organization.
Context and objectives
Develop SOTI’s reputation in France by localizing its communication to the press and opinion leaders.
Develop notoriety in France of the worldwilde leader of mobile and IoT device management
- Writing and localization of press releases.
- Writing of client cases.
- Writing and placing expert opinion pieces.
- Organisation of interviews with French executives.
References
Stormshield
Develop notoriety and protect reputation of a cybersecurity european leader
Stormshield is a leading European player in the cybersecurity industry. Stormshield technologies, certified and qualified at the highest European level, address the IT and OT challenges to protect the activities of enterprises, government institutions and defense organizations worldwide.
By choosing Stormshield, you are opting for trusted European cybersecurity.
Context and objectives
Supporting Stormshield at every stage of its communication with the press and key opinion leaders.
Placing Storshield at the heart of the debate on trusted digital sovereignty.
- Monitoring of the cyber ecosystem.
- Writing and distributing press releases
- Writing and placing opinion and expertise papers.
- Daily management of relations with journalists.
- Organising interviews with experts and Stormshield management.
References
Secure-IC
Develop Secure-IC’s notoriety in the medias
With presence and customers across 5 continents, Secure-IC is the rising leader and the only global provider of end-to-end cybersecurity solutions for embedded systems and connected objects.
Secure-IC provides Silicon-proven and cutting-edge protection technologies, integrated Secure Elements and security evaluation platforms to reach compliance with the highest level of certification.
Context and objectives
Support Secure-IC in the development of its notoriety while evangelizing the concept of Security by design.
To promote the different stages of its development (fund raising, acquisitions, international development…).
Support Secure-IC in the development of its image in the media and in the evangelisation of the concept of Security by design.
- Daily watch to identify hot topics likely to be subject to rebounds and value-added commentary and allow teams to be informed about the latest news in the ecosystem
- Drafting and distributing press releases
- Exclusive writing and placement / wide distribution of opinion and expertise bylines
- Managing daily relations with journalists
References
Wyca Robotics
Press relations for Wyca Robotics
WYCA Robotics designs indoor vehicles able to move autonomously and safely in complex environments with people or other vehicles, such as industrial workshops, warehouses or large surfaces.
The architecture of WYCA Robotics’ products allows integrators and customers to easily build autonomous mobile robots adapted to their needs, to focus on the “mission” part of the robot and to let the vehicle manage the movements and safety of the whole.
Context and objectives
Yucatan’s teams advise Wyca Robotics in building image with the media and opinion leaders. With 100% French robots already in operation with manufacturers, retailers and logisticians, Wyca is the perfect illustration of intelligent, customizable robotics that support employees in their daily tasks.
Missions
- Consulting
- Definition and implementation of a PR strategy
- Creation of content for the press
- Partner and press relations
- Search for speaking opportunities and awards
- Promotion of client cases
References
Livi France
Public Relations for Livi France
Established in France since 2018, Livi offers accessible high quality healthcare services – both digitally in-app and physically at their heathcare clinics when necessary.
Kry, its parent company, is the Swedish digital and physical care giant that plays a leading role in the digitalisation of healthcare across Europe with a presence in over 30 countries. In 2021, Kry raised €262 million, bringing its valuation to $2 billion. Livi’s team includes 330 registered GPs and specialists gathered around an innovative medical project based on quality. Livi facilitates access to care for all by complementing the usual channel of care for patients, particularly when the latter is not available (overload of the GP’s office, closed practice, weekend, etc.).
Context and objectives
As accessibility to healthcare has become a societal challenge and as the healthtech keeps on counting new players, Livi wants to be known as a reference in the French health sector. In order to make Livi’s healthcare offer known and to democratize the use of digital healthcare services among the general public and caregivers, Yucatan supports Livi in its relations with the general public, professional and institutional media.
Missions
- Council
- Definition and implementation of a PR strategy for each target
- Creation of content for the press
- Partner and press relations
- Search for speaking opportunities and partnerships
References
Certinergy & Solutions
Press relations and content creation for Certinergy & Solutions
CertiNergy & Solutions, an ENGIE subsidiary, has been helping companies, manufacturers and public bodies to reduce their energy consumption since 2008.
The company offers a range of services, from support in the valuation of CEE to the implementation of complete projects with performance guarantees. With a staff of 150, CertiNergy & Solutions works daily to offer its clients ever more effective and innovative solutions, both on its domestic markets (France and Italy) and abroad.
Context and objectives
Yucatan supports Certinergy & Solutions with press relations and the creation of expert contents to develop the company’s image among journalists and opinion leaders.
By promoting the accomplishments of Certinergy and its clients, the company is able to position itself as a leading expert on the major issues related to the decarbonisation of industry, energy savings, new forms of mobility, renovation of public places, collective housing and tertiary buildings.
Missions
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Writing and distribution of press releases
- Writing of value-added content (expert tribunes)
- Writing and promoting client cases
- Daily relations with journalists
References
Motul France
Press & Influencers relations for Motul
Motul is a global French company which manufacturers, develops and distributes lubricants for engines (motorcycles, cars and other vehicles) and for industry.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.
Context and objectives
Our teams support Motul in increasing the brand’s visibility in the media and among influencers. As a long-standing partner of international motor sports teams and competitions, Motul relies on Yucatan’s experience to develop its press relations and enable journalists and influencers to meet Motul experts.
Missions
- Writing and distribution of press releases
- Assistance on events where Motul is a partner
- Daily relationships with journalists
- Search for influencers for special operations
References
Auris Finance
Press Relations for Auris Finance
AURIS FINANCE is an independent advisory firm offering a wide range of investment banking and financing services.
AURIS Finance is a member of “AFITE”, “Association pour le Financement et la Transmission d’Entreprise” under the status of “Conseil-Expert Financier” which guarantees the quality of services and compliance with regulatory provisions.
AURIS Finance at a glance :
- 18 teal members
- 200 transactions completed
- 2,8 billion euros of revenue
Context and objectives
Our PR agency has been mandated to position the expertise of Auris experts in the medias (general and specialized) in specific areas:
- Agribusiness
- Temporary employment and HR
- Retail
- Mergers & acquisitions of French European SMEs
- Engineering
Missions
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Writing and distribution of press releases
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Content creation and promotion
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Speaking opportunities detection
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Creation of content to promote market expertise
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Interviews
References
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