Communication strategy
The Yucatan agency supports and recommends the development and implementation of your communication strategy and campaigns, aligned with your objectives. Our consultants mobilize their strategic, editorial and creative skills to assist you in all phases of your communication strategy, from its design to the deployment of the planned actions.
Definition of communication objectives and targets
In order to implement the right strategy and communication tools, our consultants support you, from the very beginning, to define :
- Your communication objectives: strengthening your reputation, attracting more visits to your website, establishing or transforming your brand image, recruiting talents, developing your business, etc.
- Your communication targets: persona, buying journey and decision-making process, the way your targets find information.
Brand positioning
Our teams help you to build your brand platform in order to tell your story, position your messages and ensure consistency in all the marketing actions, communication and press relations that result from them.
Editorial strategy and communication plan
After evaluating your existing messages and communication tools in relation to your objectives, your communication targets and your budget, we develop:
- Your editorial strategy: a reference document for your company’s communication, it contains all the information necessary to draw up the communication plan and the actions to be taken in the short, middle and even long term.
- Your communication plan: our consultants help you to build your communication plan and to disseminate your messages through the most appropriate and effective channels.
Deployment and follow-up of communication campaigns
Our teams implement your campaigns and monitor them on a daily basis, with key performance indicators to measure the effectiveness of the strategy, rapidly deploy adjustments if necessary, and continuously optimize communication devices..
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