Promotion of a luxury hotel in Tokyo to French media
Keio Plaza Hotel, one of the most prestigious hotels in Japan, is located in the vibrant Shinjuku district.
Considered to be Tokyo’s first skyscraper hotel, the Keio Plaza Hotel offers a panoramic view of the city. It features 1435 rooms, including luxurious suites and original rooms dedicated to the “Hello Kitty” universe.
Visitors from all over the world come to enjoy a wide range of services and amenities to relax, entertain or work. 25 restaurants and bars offer traditional Japanese and international cuisine under the guidance of top chefs; 39 banquet halls, wedding chapels; a swimming pool; a fitness room; a beauty salon; a shopping floor; seminar rooms; a business center… The hotel also hosts many events showcasing Japanese culture and art.
Context and objectives
The Yucatan agency regularly organizes press trips allowing French journalists from the luxury, tourism and lifestyle press to discover high-end Japanese hospitality. The opportunity during these trips to immerse themselves in Japanese culture (No theatre, tea ceremony…) and cultural, gastronomic and unusual visits (hot air balloon over Mount Fuji, visit of Buddhist temples, traditional markets, parks and museums…).
Missions
- Press conferences and traditional breakfasts in Paris
- Press trip to Tokyo
- Rédaction and localisation of documents
References
